Have you ever noticed that so many beer advertisments
are targeted towards Hispanics? With beer companies such
as Tecate, Corona, Pacifico, and Dos Equis, Latinos are drawn
into Mexican beers. Although the beer ads are overhyped, they
are over glamorized and also one dimensional. The ads associate
alcohol as being cool and fun, not as addicting and harmful to ones
health. The ads also dont show the numbers of sexual assults, job
losses and broken families due to the mistreatmentof alcohol.
According to a recent study conducted by the University of Texas
and Florida State University, Alcohol advertising is heavier
around schools with 20% or more Hispanic students, than
schools with a smaller Hispanic population. Katherine Culliton
of the National Latino Council on Alcohol and Tobacco Prevention,
says that Latino Youth are drinking more than the white or
the black youth. Some tips for cracking down on greedy alcohol
advertisers:Parents need to unite and pressure advertisers to
stop putting ads up in Hispanic communities.More alcohol
awarness programs need to be established to educate the
Hispanic youth.
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