Beer ads on youth programs

Between 2001 to 2007, beer advertisements aired on television programs aimed at the 12 to 20 age range increased by 38 percent. The study was conducted by the Center on Alcohol Marketing and Youth at Georgetown University in Washington as they are concerned with many issues surrounding it, like the fact that 5,000 underage drinkers die every year.

The legal limit is 21, and the current debate of whether to lower that age to diffuse future binge drinking has become a hot topic.

We at Booze Fuse will be posting a feature on the pros and cons of making the legal age 18. Expect to see it in full video podcast form later this November. :)

Hispanic Youth and Alcohol

Have you ever noticed that so many beer advertisments

are targeted towards Hispanics? With beer companies such

as Tecate, Corona, Pacifico, and Dos Equis, Latinos are drawn

into Mexican beers. Although the beer ads are overhyped, they

are over glamorized and also one dimensional. The ads associate

alcohol as being cool and fun, not as addicting and harmful to ones

health. The ads also dont show the numbers of sexual assults, job

losses and broken families due to the mistreatmentof alcohol.

According to a recent study conducted by the University of Texas

and Florida State University, Alcohol advertising is heavier

around schools with 20% or more Hispanic students, than

schools with a smaller Hispanic population. Katherine Culliton

of the National Latino Council on Alcohol and Tobacco Prevention,

says that Latino Youth are drinking more than the white or

the black youth. Some tips for cracking down on greedy alcohol

advertisers:Parents need to unite and pressure advertisers to

stop putting ads up in Hispanic communities.More alcohol

awarness programs need to be established to educate the

Hispanic youth.

Kiddies hit the booze, study shows

In a study conducted by the University of Pittsburgh and University of Michigan, researchers found children as early as 10-years-old may have already sipped alcohol.

I can definitely confirm this. Matter of fact, I miss knowing how bitter it was back then. Like the study says, it took place at a family gathering.

There was a football game going at the house of my dad's friend, Sid. It was just the three of us, and I was plopped in the middle of the couch. I watched as they brought Budweiser to their lips. And then I asked for it.

They obliged, and after the sip I ran to the bathroom and spit into the sink. In the study, researchers found 6 percent of the kids finished a whole drink.

Twelve years later when I turned 18, I had my first whole beer.

Women and Alcohol

Alcoholism has become an increasing problem amongst
the youth of our nation. Women especailly face a greater

risk of becoming a victim of sexual abuse, or alchoic related
health issues. In fact a new study from the United Kingdom.
has found that two thirds of women have reported to drinking
so much that they woke up the next morning with no memory
of the night before. What is so frightening about this study is
that more and more women are facing sexual assults because
they over indulge in alcohol. Some women are even unaware
that they were victims of sexual abuse. In many ways alcohol
has victimized women. With shows such as "Girls Gone Wild"
women are viewed as being attractive when drunk. There is
not much television content that uplifts women. So women continue
to be victims.

Halloween Drinks For The Children.

Very Spooky Drinks








Adults arent the only ones that like to splurge
on fancy drinks during the holidays. There are
actually tons of ways to be creative this halloween.
Witch's Brew is a great non alcoholic drink that
kids love during this season. Witches Brew will
be a smash hit at the kiddies halloween party.

Witch's Brew.

4 cups cranberry Juice Cocktail
1 cup chopped & candied Ginger
3 Orange
120z frozen Limeade concentrate
2 cups grapes
4 cups water
1/2 gal Ginger ale

In a quart pan boil cranberry juice and ginger over high heat.
Add orange peel to cranberry mixture. Cover and chill 4 hours
Stir in cranberry ginger mixture, apple concentrate, limeade,
grapes and water. Add ginger ale and 1 pound of ice. Serve in
spooky cups. Enjoy!

Halloween picker upper

This month is the only one where TV stations offer 24-hour horror movies culminating towards Halloween. We get to catch up on some of the cheesiest, worst-est flicks imaginable with the lingering hope that we might get scared by them.

If your brain is feeling drained, it might be good to revitalize it with a "Brain Hemorrhage."

The Mix

1 oz. Peach Schnapps

1 tsp. Bailey's Irish Cream

2 drops Grenadine

Pour the Schnapps into a large shot glass. Now, it's very important that you pour the Bailey's slowly. And top off with the Grenadine.

Happy Halloween!!!

Cocktails from the beaker

Ritzy clubs in Downtown L.A. seem to get all the good stuff: The Edison (ancient power plant turned lounge), The Standard (modern motif with itsy bitsy food proportions), and the Green Door (a scaled-down Palace of Versailles).

Whatever the price, find one that dabbles with "molecular mixology."

This is the avant-garde fusion of technology and drink. The plate of sushi pictured here is actually a combination of various drinks transformed into gel, paper, and paste.

The results of such masterpieces stem from experiments involving the density and viscosity of fluids, and specialized items, such as sous-vide, to bring out certain flavors.

Care to hit the lab?

Here's one mix with basic molecular principles without the heavy lab instruments:

Quantities for the Waylon:

2 ounces Old Forester 100-proof bourbon

3-4 ounces Coca-Cola

Dash of Liquid Smoke

Preserved lemon for garnish

Mix:

1. Add the bourbon to a tall glass filled with ice.

2. Add the Coca-Cola, Liquid Smoke, and stir.

3. Garnish with a slice of preserved lemon and serve.